Privacy Policy

Last updated: September 13, 2026

This Privacy Policy explains how SIQA ("we", "us", or "our") collects, uses, and protects information when you use the SIQA platform, websites, APIs, and related services (the "Service"). By using the Service, you agree to the practices described here.

1. Information We Collect

Information you provide

• Account information — name, email address, username, and password.
• Brand and project data — domains, brands, competitors, prompts, and content you submit for analysis.
• Billing information — processed by our payment provider; we do not store full card numbers.
• Communications — messages you send to support or sales, including your name, email address, and message when you use our contact form.
• Trial eligibility information — when you start a free trial, we derive one-way hashes of your business domain, email address, and (where our payment provider supplies one) a card fingerprint. See Section 5.

Information collected automatically

• Usage data — features used, actions taken, and timestamps.
• Device and log data — IP address, browser type, and similar technical information.
• Cookies — used for authentication and security, and for analytics only if you accept (see Section 8 and our Cookie Policy).

2. How We Use Information

• To provide, operate, and maintain the Service;
• To measure visibility and generate analytics, scores, and recommendations;
• To authenticate users and secure accounts;
• To process payments and manage subscriptions;
• To communicate with you about your account, updates, and support;
• To detect, prevent, and address abuse, fraud, and security issues, including limiting free trials to one per business;
• To comply with legal obligations.

3. Legal Bases for Processing

Where the GDPR applies, we process personal data on the bases of performance of a contract, your consent (for analytics cookies), our legitimate interests (such as securing and improving the Service and preventing repeated free-trial abuse), and compliance with legal obligations.

4. How We Share Information

We do not sell your personal data. We share information only with:

• Service providers and subprocessors, under contractual data-protection obligations:
  • Microsoft Azure — hosting, databases, and storage;
  • Brevo — transactional email delivery;
  • our payment provider (Tap Payments or Paymob) — card storage and payment processing;
  • Microsoft Clarity and Google Analytics — usage analytics, only if you accept analytics cookies.
• AI model providers — to run analyses, we send prompts containing brand, competitor, and category context to the AI models we query, such as OpenAI, Google, Groq, DeepSeek, and xAI. We do not send your account credentials.
• Legal and safety — when required by law or to protect the rights, property, or safety of SIQA, our users, or the public.
• Business transfers — in connection with a merger, acquisition, or sale of assets, subject to this Policy.

5. Data Retention

We retain personal data for as long as your account is active and as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. You can delete your account at any time from your account settings, or request deletion as described below.

Trial eligibility records are kept after account deletion. To stop the same business from claiming repeated free trials, we keep a record that a trial was used. It holds one-way cryptographic hashes of the business domain, email address, and card fingerprint, plus a short redacted fragment for support. The hashes cannot be reversed into the original values, and the record is used only to decide trial eligibility.

6. Security

We use technical and organizational measures designed to protect your information, including encryption in transit, encrypted storage of sensitive credentials, and access controls. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. International Transfers

Your information may be processed in countries other than your own. Where required, we use appropriate safeguards (such as standard contractual clauses) for international transfers.

8. Cookies and Analytics

We use strictly necessary cookies for authentication and security. The signed-in app also keeps a few interface preferences in your browser's local storage. Our Cookie Policy lists every cookie and storage key, its purpose, and its duration.

Analytics cookies are only set if you accept them. On your first visit we show a consent banner; until you choose, no analytics cookies are written and no session recording is loaded. Your choice is remembered in a siqa_consent cookie for 12 months, and you can change it at any time using the button below.

We also use Microsoft Clarity, a product analytics service, to understand how the Service is used. Clarity captures usage data through cookies (_clck and _clsk) and similar technologies, and records session activity including pages viewed, clicks, scrolling, and mouse movement, on both the public site and the signed-in app. This information is processed by Microsoft and is used to improve our products and services. For more information, see the Microsoft Privacy Statement.

We use Google Analytics 4 to measure traffic and understand how visitors find and move through the Service. Google Analytics sets cookies (_ga and _ga_<container-id>) to distinguish returning visitors and to group activity into sessions, and collects usage and device data including pages viewed, referring source, approximate location derived from IP address, and browser and device type. This information is processed by Google. See Google's Privacy Policy and how Google uses data from sites that use its services.

You can withdraw consent at any time with the button below. You can also block cookies from clarity.ms in your browser settings, or opt out of Google Analytics across all sites by installing Google's opt-out browser add-on.

Change your cookie choice

9. Your Rights

Depending on your location, you may have the right to access, correct, delete, port, or restrict the processing of your personal data, and to object to certain processing or withdraw consent. To exercise these rights, contact us at privacy@siqaai.com. We will respond consistent with applicable law.

10. Children's Privacy

The Service is not directed to children under 16, and we do not knowingly collect personal data from them. If you believe a child has provided us data, contact us and we will delete it.

11. Changes to This Policy

We may update this Policy from time to time. Material changes will be reflected by updating the "Last updated" date above and, where appropriate, by additional notice.

12. Contact

Questions or requests about your privacy? Email privacy@siqaai.com. See also our Terms of Service and Cookie Policy.